What is Brand Awareness? 7 effective ways to increase brand awareness
Brand awareness is a marketing term that describes how well your target audience knows and recognizes your brand. It indicates the level of familiarity consumers have with your brand and their ability to recall it when exposed to relevant product categories or brand-related cues.
What is Media Planning? 7 Step-by-step guidelines for media planning.
Media planning is all about figuring out the best way to show your ads to the right people at the right time. By understanding why you’re making your plan, you can make sure your ads reach as many people as possible
Facebook Pixel & Conversion API (Server-Side Tracking) by GTM
Visa Adversary Website
This is a visa advisory or consultancy website that I had to design with WordPress. Here I have used the Elementor page builder plugin to build the whole website. At first, I had to import a demo design and then I had to change it considering the client’s needs. This project took almost a week to finish but I enjoyed most of the time working on this site. Moreover, this was a fun project.
Website Link: https://globalpathsadvisory.com/
Event Website – BD
Here, I used the Elementor page builder plugin and WordPress CMS with Astra theme to build the whole website. I had to make many changes and updates while working on the project. At first, the website was causing problems with the cache but I had to fix it with a plugin. Then again, I had to resize the image to maintain the page speed. I had faced problems while making the header sticky but then I fixed it with lots of research. Altogether, there I had to do a lot of work and for many days. But, that was a great experience.
Website Link: https://luv2c.com/
Squarespace Website Design
The client asked me for creating a page on his existing Squarespace website. The page should contain a video and two pictures with a good design. I did it as the client told me. But there was a problem with the mobile screen of that page, the page was not looking so good on mobile. I checked every existing page and there was also the same problem. I asked the client if he wanted to fix that, then I fixed that with custom CSS and the client was so happy with the project.
Website Link: https://www.inlifewellness.com.au/
eCommerce Website Redesign on Oxygen Theme
This is an eCommerce website with some products and I had to customize the website’s design and fix some issues. I customized the website and fixed some issues with responsiveness and heading. I added a video background on the hero section with overlays. I also redesigned the home page by adding gorgeous colors, fonts, and padding. I also designed the shop page to show products in a better way. The client also asked for adding the payment method on the website and I added the payment method with Paypal integration. The client was so happy with my work and that was an awesome experience.
Website Link: https://gfit40.com/
LeadPage landing page to WordPress covert
The client wanted me to create some landing pages for his products on the Leadpages website. I designed the pages for the client and there was a few numbers of elements to work with. As there was some limitation of elements I had to face some difficulties and I need to duplicate some sections and declare that for mobile & desktop differently. I also had to duplicate the whole page and translate the page into Spanish. Then, I connected the pages to WordPress using the Leadpages plugin. After all, that was a wonderful experience to work with the client on the project using Leadpages.
Website Link: https://www.prohall.net/
Why Facebook Conversion API or Server-side to track events?
Facebook Pixel is the easiest way to track events, but iOS and other browsers do not allow you to track data for privacy reasons. In this case, if we want to track data from a website, we must use the Facebook Conversion API or Server-side Tracking.
Why Facebook for Marketing?
With the highest active users, Facebook offers marketing opportunities to promote businesses and services. There are some reasons why you should consider Facebook as your marketing platform. These are briefly described below:
1) Global Coverage: Facebook currently has 3 billion monthly active users which makes it stand out on the Digital Marketing platforms. As it has a wide audience reach, you can easily target your desired customer here.