With the highest active users, Facebook offers marketing opportunities to promote businesses and services. There are some reasons why you should consider Facebook as your marketing platform. These are briefly described below:
1) Global Coverage: Facebook currently has 3 billion monthly active users which makes it stand out on the Digital Marketing platforms. As it has a wide audience reach, you can easily target your desired customer here.
2) Integration with Other Marketing Platforms: Facebook has started working with other marketing platforms such as Mobile Marketing, Email Marketing, and Search Engine Marketing which gives business owners a huge chance of growing their business.
3) Organic Marketing: If you want to grow your business without paying a penny to Facebook, you can do that by creating a page and showcasing your business and branding which is free.
4) Paid Advertising: Besides organic marketing, Facebook offers paid marketing features that help to drive reach and traffic.
5) Funnel in Paid Advertising: In paid marketing, there are many types of ad campaigns including, Awareness, Engagement, Traffic, Leads, App Promotion, and Sales. Here, the marketer can use these campaigns to create a funnel (Awareness, Consideration, and Decision).
6) Targeting Audience: Facebook offers a great way to target every type of audience. Here one can select location, demographic, interest, and behaviors to narrow the audience to target a perfect audience list that fits one’s business.
7) Audience Tracking: Using Facebook Pixel or Conversion API you can track your audience from your website and target them for remarketing campaigns.
