Facebook Pixel & Conversion API (Server-Side Tracking) by GTM
Why Facebook Conversion API or Server-side to track events?
Facebook Pixel is the easiest way to track events, but iOS and other browsers do not allow you to track data for privacy reasons. In this case, if we want to track data from a website, we must use the Facebook Conversion API or Server-side Tracking.
Why Facebook for Marketing?
With the highest active users, Facebook offers marketing opportunities to promote businesses and services. There are some reasons why you should consider Facebook as your marketing platform. These are briefly described below:
1) Global Coverage: Facebook currently has 3 billion monthly active users which makes it stand out on the Digital Marketing platforms. As it has a wide audience reach, you can easily target your desired customer here.